“Where are you staying?” It’s a surmising question, in the same vein as “Who are you listening to right now?” or “What’s your favorite restaurant?” For inquisitive trend conscious types, finding out a person’s hotel lodging preference is the equivalent of a dog sniffing another dog’s butt. The answer provides insight into that person’s character. …
Hotel turns traditional hotel marketing strategy upside down Read More »
Think Florida is only good for spring breakers or your grandmother’s retirement community? Of course it’s not – it’s actually an ideal desintation for a marketing company or advertising agency. Our Florida advertising agency thrives in the midst of a state known for its beaches, sunshine and diverse population. What follows are just a few …
Ten reasons why Florida is perfect for an advertising agency Read More »
As busy people with busy lives, we don’t always have the time to sift through a glut of new products and services to decide, for example, what new shampoo to try, or what type of headphones pack the best sound for the cheapest price. That’s why many of the team members here at our Florida …
Encouraging discovery through subscription commerce Read More »
A year ago, Pinterest blew up into popularity so fast that even the founders themselves were astounded. However, a leading question on everyone’s mind revolved around a single question: how could the Internet’s pin board help drive revenue? Pinterest continues to grow in popularity because it offers a visual approach to daily inspiration. Particularly popular …
Pinterest: Helps companies drive innovation & revenue Read More »
On the Monday before Thanksgiving the BIGEYE team piled up in our cars and headed over to the Orlando Rescue Mission. We had the privilege to tour the facility and see some of the amazing things that are going on there. The Orlando Rescue Mission is one of the oldest and largest homeless service providers in …
BIGEYE volunteers help out at the Orlando rescue mission Read More »
Years ago, Black Friday marked the day when stores would stop operating at a loss for the year, and would enter “the black” in terms of the year’s sales. Merchants and their employees would leak deals to consumers to lure them into stores with special offers. This was all done in an effort to clear …
It’s not so black and white: New insights about Black Friday Read More »
We live in an age of convenience. We can have a pizza delivered to our home in 10 minutes, we can order take out from every one of the nation’s largest chain restaurants, and we can order greasy cheeseburgers from drive-through windows at any hour of the day.While there are benefits to these conveniences in …
Apps that bleed – A new technology buzz that’s helping diabetes Read More »
It’s a fact that people are inundated with branded content hundreds of times a day. The advertising industry is worth billions of dollars, and brand marketers latch on to this by finding ways to reach you EVERYWHERE, including billboards, television, smartphones, tablets, magazines, websites and search engine pages. If you’re developing an advertising or marketing …
Caring about your consumers time could change the ad world Read More »
The marketing and advertising industries are notorious for making up their own buzzwords, in order to emphasize and, in some cases, glamorize trends and ideas as they come into the public space. (I once received an email from a media company encouraging me to “techcessorize” my iPad – how’s THAT for corny PR language?) Here …
The newest buzzwords & what they mean to your company Read More »
Many people see LinkedIn as a way to stay connected to fellow professionals. However, the online resume platform uses some interesting tactics to help put a price on your skill set. Our Orlando marketing agency uses LinkedIn to help us find talent, but always with caution. What follows are some things you may not know about …
Things you didn’t know about LinkedIn – & probably don’t want to Read More »
