bigeyeuser, Author at Bigeye Agency

Law firm marketing to help you beat your competition without lifting a finger scaled

Law Firm Marketing to Beat your Competition Without Lifting a Finger

Leave a Comment / Government, Media & Analytics, Search Engine Optimization / By bigeyeuser

Most legal firms are behind the digital times. Benchmark indicators of digital transformation, such as having a responsive, mobile website, or local map listings, are hard to find in the legal world. Because most firms are investing more than 60% of their marketing dollars into buying cold leads, rather than updating their digital presence, implementing …

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2018’s Top Restaurant Marketing Tools to Bring Consumers to Your Door

Leave a Comment / Food & Beverage, Restaurant / By bigeyeuser

Reputation is everything More than in almost any other industry, reputation can make or break a restaurant’s success. Before online platforms such as Yelp, Facebook, and Google+ were common, written reviews from trusted sources, such as the Wall Street Journal’s Food & Wine section or Zagat, were the most accessible way for consumers to glean …

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How a Credit Union Marketing Agency Can Put You One Step Ahead

Leave a Comment / Banking, Content Marketing, Creative & Production, FinTech, Media & Analytics, Search Engine Optimization, Website Development / By bigeyeuser

When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities. Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand …

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Decoding a Hidden World by Using a Pharmaceutical Naming Agency

Leave a Comment / Audience, Branding, Healthcare, Identity, Implementation, Naming & Architecture, Nutraceuticals, Qualitative Research, Quantitative Research / By bigeyeuser

When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …

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Why Working With a Technical College Marketing Agency Is Essential

Leave a Comment / Content Marketing, Creative & Production, Media & Analytics, Search Engine Optimization / By bigeyeuser

Over the past decade, the higher education system has changed dramatically. Courses are offered online, highly competitive schools allow students to work full time while pursuing their degrees, technical skills are more valuable than ever, and real-life work experience or work-study programs have become the norm. These changes allow students to become skilled employees …

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ips to jumpstarting your business holiday marketing efforts 2

Tips to Jumpstarting Your Business’ Holiday Marketing Efforts

Leave a Comment / Marketing/Business / By bigeyeuser

Most businesses want nothing more for the holidays than a successful sales season. Getting an early jump on holiday marketing efforts is one of the best ways to ensure this happens — choosing the right Orlando marketing agency is part of that process as well. With that in mind, let’s review some key things to know …

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4 steps You Need to Take to Nail Your Brand Positioning This Year

Leave a Comment / Audience, Audience Segmentation, Branding, Consumer Insights, Identity, Naming & Architecture, Strategy & Positioning / By bigeyeuser

A staggering 64% of consumers cite shared values as a reason to choose or stay with a brand, which is why clear and effective brand positioning can make or break your organization’s success. Whether you have a strong position within the marketplace, or are a budding entrepreneur building your brand, these four steps will help …

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Why preparing your Christmas marketing strategy in July is imperative

Leave a Comment / Branding, Strategy & Positioning / By bigeyeuser

The holiday season is of great importance to just about every retailer. In fact, it often makes the difference between a profitable year and one that falls short of expectations. The raw numbers illustrate the scope of the opportunity: In 2017, U.S. retailers reported their largest holiday sales increase since 2011 — 4.9-percent. In total, …

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Chipotle’s new menu: How good marketing trumps bad queso

Leave a Comment / Marketing/Business / By bigeyeuser

Chipotle, the famous fast-casual Mexican restaurant, ended years of burrito purism with a recent menu expansion. Along with the usual overstuffed Mission-style burritos, customers can soon order quesadillas, nachos, milkshakes, avocado tostadas, and salads. Nachos and quesadillas at a Mexican restaurant? And they said innovation was dead. Now, don’t get us wrong — we love Chipotle. They’ve been good to us, with …

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Creative marketing strategies for Christmas in July

Creative advertising marketing strategies for your company’s Christmas in July

Leave a Comment / Digital Targeting Services, Media & Analytics / By bigeyeuser

The holiday season is a make or break time for many businesses. Last year, overall spending during the months of November and December was roughly 10-percent higher than the rest of the year. If your business doesn’t flourish during these high spending months, it faces a significant competitive disadvantage during the rest of the year. All …

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Author name: bigeyeuser