Branding

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The science of retail visual merchandising and consumer behavior

Leave a Comment / Branding, Direct-To-Consumer, Direct-to-Consumer Clothing, Environments, Food & Beverage, Identity / By

Consumer spending habits – what truly drives behavior? We’re not talking about simply coercing prospective shoppers into your store, we all know (as does your bottom line) that at the end of the day, it involves so much more than the simple volume of foot traffic. Truth be told, we ALL want to compel consumers to actually transact business, which comes down …

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Betting on an impulse: Visual retail merchandising

Leave a Comment / Audience, Audience Segmentation, Branding, Consumer Insights, Digital Targeting Services, Media & Analytics, Strategy & Positioning / By

Considering the prevalence (and incredible convenience) of online retail outlets such as Amazon, it’s no surprise that these channels are gaining popularity. In fact, a whopping 81% of shoppers research products online prior to completing a purchase, causing retailers with brick and mortar shops to grow increasingly creative – with even more compelling offers – in …

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What goes into the beauty of a brand’s social campaign

Leave a Comment / Branding, Campaign Creation & Development, Creative & Production, Healthcare, Messaging, Personal Care / By

Looking back at ad campaigns with lasting impact, one could safely gauge that the past year-and-a half has undoubtedly been that of taking an honest look in the mirror (naturally, pun intended) through judgment-free eyes – at least that’s been the mantra according to Dove. From the brand’s “Real Beauty Sketches” to the short video …

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Is there a link between organized chaos and creative clutter?

Leave a Comment / Branding, Perception Studies / By

As the old adage by Albert Einstein goes, “If a cluttered desk is the sign of a creative mind, if what then, is an empty desk a sign?” On the contrary, there’s an entire industry of self-help books and motivational speakers dedicated to “de-cluttering” your life, so surely there must be something wrong with a messy …

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The top advertising trends for 2015 are here, are you ready

Leave a Comment / Branding, Strategy & Positioning / By

Ron Swanson- it’s a name that brings to mind breakfast, Tammy’s, abhorrence for local government, and staying off the grid. In a particularly memorable scene from NBC’s hit show, “Parks and Recreation”, Ron receives a personalized pop-up ad on his computer and later discovers (to his horror) what happens when he Googles his home address. …

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Two considerations to shape any business model

Shaping Your Business Model Is More Important Than You Think

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A company chooses how to compete in a given industry with its business model – also known as its plan to make big money! A business model states a firm’s logic, operations, and value. Companies must navigate between two considerations to shape its business model: 1. The first consideration is the value proposition. What is the …

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Online Reputation Management In the Banking Industry

Leave a Comment / Banking, Branding, Media & Analytics, Real Time Monitoring & Tracking / By

Social media is an important channel of interactive, two-way messaging for many industries, and banking and financial institutions stand to greatly benefit from using this medium to help distribute information. Although social media outlets provide opportunities for banks to engage with current and potential customers, there are also obstacles that banks must overcome to implement …

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Learn the Keys to Attracting Customers – Great Ones

Leave a Comment / Branding, Conversion Optimization, Media & Analytics, Strategy & Positioning / By

Interestingly, when businesses contact our Orlando marketing agency, they have a pressing issue: Business is steady, but they’re often frustrated with the client base itself.  Whether it’s the salon clients who don’t tip, the hotel guest who always complains so she can get a free upgrade or the consulting client who rarely pays on time, …

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