If you’re like me, you pretend to be “in the know” on all things digital. I’m not saying that I don’t “try” to fully understand; it’s just a bit confusing at times. Search Engine Optimization (SEO) is one of those digital concepts that I just couldn’t quite get a grasp on. So to save you …
The Complete Idiot’s Guide To Search Engine Optimization Read More »
Hospital marketers face challenges unique to their profession. Marketing often entails informing the public of staff accomplishments, explaining new physician services, or simply building awareness within the community. Successful hospital marketers integrate both digital strategies and direct contact within their locale. Such hospitals may also need to focus on hosting events and building direct relationships …
Four important Facebook tips for hospital marketers Read More »
Each year, millions of people around the world use the celebration of the new year to purge and rebuild. This year, while you’re hydrating that New Year’s Eve hangover with Gatorade while eating a greasy cheeseburger, it is also important to reflect on the things that you can do to help build your business. Our …
Your digital revolution begins today: 5 things you must do in 2013 Read More »
It may be the holidays, but if you’re in college, it’s not too early to start thinking about employment prospects for after graduation. People who start their search now will have much better luck securing a full-time advertising agency job fresh out of school than those who put off their job search in favor of …
6 resume tips to help the struggling marketing college grad Read More »
If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts. In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie …
What makes a social media campaign so successful? Read More »
One of the best things a hospital marketer can do is show genuine knowledge of and respect for physicians’ duties and responsibilities by learning about the service line. This shows a demonstrated commitment to service, and will allow the marketing team to adequately address physician’s concerns with competence. When the marketing team meets with physicians, …
Physician marketing: It’s important to ask the right questions Read More »
A year ago, Pinterest blew up into popularity so fast that even the founders themselves were astounded. However, a leading question on everyone’s mind revolved around a single question: how could the Internet’s pin board help drive revenue? Pinterest continues to grow in popularity because it offers a visual approach to daily inspiration. Particularly popular …
Pinterest: Helps companies drive innovation & revenue Read More »
Years ago, Black Friday marked the day when stores would stop operating at a loss for the year, and would enter “the black” in terms of the year’s sales. Merchants and their employees would leak deals to consumers to lure them into stores with special offers. This was all done in an effort to clear …
It’s not so black and white: New insights about Black Friday Read More »
One of the harder parts about development is the workflow. There’s no one right way to do it. What works for one person or team may not be efficient for you. For this reason it’s not something that is widely taught. You generally have to find your own way of doing things. Today we’re talking …
Benefits of deploying the use of Git into your workflow Read More »
The Bing v Google debate is a long running debate that encompasses the effectiveness of both of the major search engines. For a marketing firm Orlando, the importance of this debate can not be ignored. When dealing with SEO Orlando, it is important to determine which search site is the goal for increasing page views …
Read about the SEO Orlando & the Bing v. Google Debate Read More »
