As marketers, the team at our Florida advertising agency is well aware that younger generations aren’t consuming media in the way that we did growing up. Many young adults don’t even own televisions – they can get their media from a variety of sources such as Hulu, Netflix and YouTube . This also has added side effects. While Hulu …
Get More Shares on Your Video Content With This Guide Read More »
With over 400 million users, Google + is a marketing opportunity you can’t pass up. We recommend incorporating Google+ into the social media aspects of advertising campaigns for all of our Florida advertising agency clients. With an average referral rate, there is good potential for your business to get some great promotion from it. Take …
Which Brands are Using Google+ in an Innovative Way? Read More »
Cats and kids have long ruled the online viral video scene, with images of dancing babies and cats doing, well, pretty much anything, flooding our inboxes daily. Just how much do people love videos? A recent ComScore study revealed that 181 million U.S. Internet users watched nearly 37 billion online content videos in April of …
Not Just For Cats & Kids: Up Your Marketing Campaigns With Videos Read More »
Earlier this year, I wrote a post about the impact of content marketing in 2013. Since that time, more than a few people have wanted to know more about what I meant… what is content marketing? How can I use it to help grow my business? Is it expensive? So, I thought it would be …
Content is King at Our Florida Advertising Agency Read More »
The online advertising front has changed drastically in the past 5 years with new and developing platforms such as coupon deal sites, new blogs being born every day, e-commerce websites, Yelp, Google Adwords, etc. offering several advertising avenues. In this sea of the world wide web, it seems overwhelming to keep tabs on your competitors’ …
Keeping tabs on the competition’s ad sensibilities & success rates Read More »
The record industry’s dead. That’s what the news reports and the numbers support. In the traditional sense it’s true. Music labels like Sony and Warner Music Group are like dial-up modems or skorts. Their model is broken, outdated and most likely never returning to its glory days. Thankfully though, the music itself isn’t going anywhere. …
College grads entering music marketing: Looking past record labels Read More »
Typography is now an art form and can really make or break an ad, article layout, or website. Maximize your font drawer with a gambit of free fonts. Browse these sites for great free font downloads: Font Squirrel: http://www.fontsquirrel.com/ Font Fabric: http://fontfabric.com/category/free/ My Fonts: http://www.myfonts.com/ Gluk Fonts: http://www.glukfonts.pl/fonts.php?l=en Lost Type: http://www.losttype.com/browse/ Da FontL http://www.dafont.com/ The …
Excellent free fonts for your typography collection Read More »
Valentine’s Day is coming up next week…are you prepared? Or better …
Valentine’s Day is Going to Cost You Infographic Read More »
We find ourselves saying this every semester, but this has to be our best group of interns ever at BIGEYE. These guys simply rock. BIG welcome to Andrew Tablante and Paige Goodwin, both UCF seniors studying communications. Interested in interning with us? Take a peek at our available opportunities!
David Ogilvy was one of the true giants of advertising. His name is often mentioned alongside other advertising legends like Leo Burnett, Bill Bernbach, and Howard Luck Gossage. “The Father of Advertising” or “the original Mad Man” as he is known today, founded the agency Ogilvy & Mather in 1948 when he was just 37 …
David Ogilvy on the importance of understanding copywriting Read More »
