We find ourselves saying this every semester, but this has to be our best group of interns ever at BIGEYE. These guys simply rock. BIG welcome to Andrew Tablante and Paige Goodwin, both UCF seniors studying communications. Interested in interning with us? Take a peek at our available opportunities!
David Ogilvy was one of the true giants of advertising. His name is often mentioned alongside other advertising legends like Leo Burnett, Bill Bernbach, and Howard Luck Gossage. “The Father of Advertising” or “the original Mad Man” as he is known today, founded the agency Ogilvy & Mather in 1948 when he was just 37 …
David Ogilvy on the importance of understanding copywriting Read More »
TED Talks is a unique video podcast, offering valuable knowledge and experiences from some of the greatest minds of our generation. Since its inception in June 2006, TED has created a new category in online media. They have made it their mission to live up to their slogan “Ideas worth spreading,” and have successfully done …
10 TED talks for your business and your marketing mind Read More »
SEO stands for Search Engine Optimization. In other words, this is how you get your name to the top of the list. Not just any list, but the list, the one people rely on for quality solutions to their everyday problems. Now, who doesn’t want that? With search engines such as Google driving as much …
SEO: Search engine optimization, aka how to be #1 online Read More »
Social media is constantly evolving, which means there will always be a new platform that is bigger and better than the existing ones. The newest platform to hit the web is Vine, a Twitter creation. It is an app that allows you to create six-second videos and share them on an Instagram-like newsfeed, Twitter and …
Social media’s newest “it girl”: Welcome the new app Vine Read More »
Groundhog’s Day is this Saturday, February 2! Will it be six more weeks of winter? Well, if winter means highs in the 80s like it’s been here in Florida then I guess it doesn’t matter if Phil sees his shadow or not since we only have two seasons here… HOT and HOTTER! We decided to …
Here’s a list of things that cost $3.5 million: Lunch with Warren Buffet A Resort-Style Home in Paradise Valley, Arizona Living to 100 Years Old Lena Dunham’s Book Deal One Thirty-Second Advertising Spot During the Superbowl When considering what else you can get for $3.5 million a Superbowl ad may not seem as alluring as …
The $3.5 Million Question: Why Superbowl Ads Are On the Money Read More »
If you’re like me, you pretend to be “in the know” on all things digital. I’m not saying that I don’t “try” to fully understand; it’s just a bit confusing at times. Search Engine Optimization (SEO) is one of those digital concepts that I just couldn’t quite get a grasp on. So to save you …
The Complete Idiot’s Guide To Search Engine Optimization Read More »
We are very happy to announce the arrival of Senior Graphic Designer Dori Hejtmanek to BIGEYE. Previously, Dori worked with the Progressive Communications Design Group for more than 14 years. She joined our team in early January. During her career, she has worked with a long list of impressive clients, including the Kissimmee Convention Bureau, …
Marketing News: Dori Hejtmanek joins the BIGEYE creative team! Read More »
Launched in the summer of 2005, Etsy, the purveying marketplace for hipster crafts, generated more than $2.4 billion in gross merchandise sales, had 1.6 million active sellers, and 24 million active buyers in 2015. I think it’s safe to say this New York based crafting empire must be doing something right within its marketing and …
Etsy: Hipster Crafting Haven and Marketing Smarty Read More »
