When it comes to top brands, excellence filters all the way down to the details. No single element is unimportant enough to escape careful consideration — and that includes fonts. For brands that lack the resources or expertise to create stellar fonts, partnering with a creative branding agency is a logical step. Three reasons why fonts …
Why the Smartest Brands Pay Attention to Typeface Read More »
In the scary, dark, pre-internet days, pretty much all you had to rely on when choosing a product or service was what each company had to say about itself. Thankfully the internet is thriving and here to stay, plus there are better and more reliable ways to get an unbiased opinion. People with in-depth knowledge …
How an Influencer Agency Connects You with Industry Trendsetters Read More »
When used the right way, display advertising can deliver exceptional results, whether the goal is to raise awareness, capture leads, or drive sales. The key there is using the ads “the right way.” Too often, companies spend money on ads that don’t attract the right audience, or worse, attract the wrong audience — people who …
Enhance Your Marketing Strategy with Display Advertising Services Read More »
People who are interested enough in your products or services to sign up to receive your emails are often just one small step from becoming customers (if they aren’t already). Consequently, the size of your email subscription list is a good measure of your marketing success. Is it the only measure? No… quality counts, too. …
Leverage Brand Messaging Services to Increase Email Subscriptions Read More »
You’ve got a cool company name. You’ve got an eye-catching logo. From a branding perspective, your company is good to go, right? Not so fast! You’re only just getting started. Brand definition is about much more than a name and a logo. In fact, at our brand development company we advise all our clients — …
You Need More than a Logo, You Need a Brand Development Company Read More »
Social stories have only been available for a few years, but as a brand positioning agency, we quickly recognized their marketing potential. Today, our expert storytellers use social stories to put a relatable human face on the clients we work with. Humanizing an organization makes it much easier for potential customers to develop a strong …
Advice on Social Media Stories from a Brand Positioning Agency Read More »
A strong brand strategy agency knows there are a few tried and tested tools that will boost conversions across every industry. At BIGEYE, we pride ourselves on championing multi-channel marketing so our clients can meet their customers’ needs on any device, across any platform, and raise the collective benchmark for digital marketing best practices. These …
3 Tools Every Brand Strategy Agency Uses to Increase Conversion Read More »
When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …
Decoding a Hidden World by Using a Pharmaceutical Naming Agency Read More »
A staggering 64% of consumers cite shared values as a reason to choose or stay with a brand, which is why clear and effective brand positioning can make or break your organization’s success. Whether you have a strong position within the marketplace, or are a budding entrepreneur building your brand, these four steps will help …
4 steps You Need to Take to Nail Your Brand Positioning This Year Read More »
The holiday season is of great importance to just about every retailer. In fact, it often makes the difference between a profitable year and one that falls short of expectations. The raw numbers illustrate the scope of the opportunity: In 2017, U.S. retailers reported their largest holiday sales increase since 2011 — 4.9-percent. In total, …
Why preparing your Christmas marketing strategy in July is imperative Read More »
