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Podcast
Cairo Kenan Marsh, founder of Tokyo-based marketing consultancy relativ*, explores evolving consumer loyalty trends and relationship-driven marketing strategies. Drawing from his experience with Fortune 500 companies and independent brands, Cairo discusses the shift from transactional marketing to authentic brand relationships.…
In this week's episode, Carolyn Lowe, the founder and CEO of ROI Swift, shares practical Amazon marketplace strategies for brand success. Drawing from her own experience managing a $2B division at Dell and advising established e-commerce businesses and startups, Carolyn…
Kian Bakhtiari, the author of December's Bigeye Book Club selection, “Marketing for Social Change,” discusses how brands can drive meaningful social impact. Kian explores moving beyond performative activism to authentic change, strategies for maintaining momentum, and the evolution of marketing…
A conversation with Simon Kingsnorth, the author of November's Bigeye Book Club selection, “Marketing in Web 3.0.” Discover how AI, the metaverse, and Web 3.0 are reshaping marketing strategies. Simon shares insights on effective AI implementation, community building in decentralized…
Northwestern University professor and former Baxter International Chairman and CEO Harry M. Kramer, Jr. discusses his new book "Your Values-Based Legacy," examining how legacy building is a lifelong journey. Drawing from executive and academic experience, Harry shares how connections, community,…
Benjamin Johnson, CEO of Particle41, discusses technology optimization for business growth. From a periodic table of business tools to application modernization, Ben shares insights from his 20+ years of experience, including tech stack assessment, custom solutions versus off-the-shelf software, fractional…
Kyle Roof, noted SEO expert and creator of Page Optimizer Pro, discusses the science of SEO. We hear his journey from attorney to SEO innovator, including his "Lorem Ipsum" experiment. Kyle discusses insights from 400+ tests, emphasizing SEO's mathematical nature…
Swag.com co-founder Jeremy Parker has transformed the promotional products industry. We explore his entrepreneurial journey, Swag.com's growth strategies, and insights on market research and product curation. Jeremy shares how he adapted his marketing approaches and used customer feedback. We also…
In the first episode of our seventeenth season, guest Stefan F. Dieffenbacher discusses innovation strategies for business growth. With 90 percent of innovation initiatives failing, Stefan shares insights from his book, "How To Create Innovation" and introduces us to the…
Jason Greenwood of Greenwood Consulting discusses B2B e-commerce, highlighting its complexities compared to B2C. He notes many B2B brands lag behind in digital capabilities, facing challenges like outdated data management and internal resistance. Jason shares a case study that illustrates…
Tom Burgess, president of SnippMedia, discusses how financial media networks (FMNs) leverage banks' first-party data to present targeted offers within banking apps, creating unique advertising opportunities. Tom explains SnippMedia's campaign process and performance metrics, sharing insights on targeting capabilities and…
Brett Townsend, SVP of Strategy at Quester and co-author of "Insights on the Brink," discusses today's consumer research. He emphasizes the need to evolve beyond academic approaches, improve storytelling, and leverage emotional data. Brett advocates for better collaboration between insights…
Xenia Muntean, CEO of Planable, discusses effective strategies for streamlining content review and marketing collaboration. She explores common challenges in social media management, the importance of accurate content previews, and effective workflow solutions. Xenia shares insights on entrepreneurship and the…
Michael Begg, CEO of AMZ Advisers, discusses effective strategies for launching and scaling brands on Amazon. He explores common challenges brands face, the importance of setting appropriate budgets for advertising, and effective pricing strategies. Mike shares insights on international expansion,…
Greg Brooks, CMO at SearchTides, explores SEO's future in the AI era. He discusses evolving strategies, AI's impact on content and search, and the importance of expert-driven material. We examine e-commerce SEO challenges, social search trends, and the rise of…
Gordon Glenister, the author of "Influencer Marketing Strategy," discusses the evolution of this dynamic field. He shares effective campaign development tactics, success stories, and legal considerations. Gordon examines employee advocacy as an emerging trend and offers insights on leveraging internal…
Barbara Wardell and Ernesto Cullari discuss geofencing advertising for small and medium-sized businesses. They explain practical applications, benefits, and misconceptions of GPS-based targeting. Barbara and Ernesto share their insights on foot traffic studies, ad creative importance, and effectiveness metrics -…
Jeff Umbro, CEO of The Podglomerate, discusses podcast marketing for brands and businesses. He explores advertising strategies, host-read ads, and branded podcasts. Jeff shares insights on audience growth, measuring success, and cross-promotion. He also addresses common mistakes, thought leadership, and…
Michael Beach, CEO of Cross Screen Media and author of "Screen Wars," discusses the evolution of convergent TV advertising. He explains the shift from linear to streaming, audience-based planning, and the role data analytics plays in convergent TV. Michael also…
Caroline Florence, author of our featured book "Data Storytelling in Marketing," discusses transforming data into compelling narratives. She outlines a five-step roadmap for effective data storytelling, emphasizing emotion's role in persuasion. Caroline offers advice for marketers to enhance their skills,…
Mitch Duckler, Managing Partner at FullSurge, discusses his book "The Future-Ready Brand." He explores how CMOs navigate societal trends and emerging technologies, including brand purpose, wellness shifts, and Gen Z marketing. We discuss AI in marketing, extended reality, and Web3…
Praveen Nara, CEO of Tech.us, explores AI's impact on retail marketing and advertising. Praveen discusses leveraging AI for personalized consumer experiences, ethical use guidelines, and AI's future in marketing. He shares insights on hyper-personalization strategies for retailers, AI's role in…
Dr. Sachiko Scheuing, Acxiom's European Privacy Officer and author of our featured book, "How to Use Customer Data," discusses effectively balancing data protection and marketing. Sachiko shares insights on navigating complex privacy laws, implementing robust data security, and fostering collaboration.…
To celebrate Global Focus Group Day, an interview with consumer behavior strategist Jeanne Corrigan. Jeanne discusses the history and enduring relevance of focus groups in brand strategy and advertising research. We explore how technology and COVID have transformed qualitative research,…
Our guest this week is Nick Asbury, one of the UK's most-awarded copywriters, discussing his new book, "The Road to Hell, How Purposeful Business Leads to Bad Marketing and a Worse World." We explore the history of purpose in business,…
Matthew Herbert, co-founder and co-CEO of SaaS research platform Tracksuit, discusses measuring brand awareness and marketing effectiveness, building on insights from co-founder James Hurman's presentation, “The Awareness Advantage” at Cannes Lions last week. Matt shares advice on balancing brand building…
In this week's episode, guest Priscilla McKinney, CEO of Little Bird Marketing and the author of “Collaboration is the New Competition,” shares her insights on shifting mindsets in marketing and advertising. Learn about Priscilla's proven framework for successful collaboration and…
Guest Matt Swalley, co-founder and Chief Business Officer at Omneky, discusses his AI-driven advertising technology startup. Matt explains how Omneky's platform leverages AI and computer vision to generate and optimize personalized digital ad creative at scale, showcasing several client success…
Kathy Guzmán Galloway, a seasoned CPG strategist known to her clients as The Clarity Wizard, shares insights on her unique brand positioning framework and the impact of consumer research on effective brand strategy. Kathy discusses the role of multicultural marketing…
Jim Pietruszynski, the CEO of the Chicago-based branding agency Soulsight, explains how to uncover and leverage the hidden, emotional drivers of consumer behavior. With over three decades of experience working with iconic CPG brands, including Nike, Campbell's, and Coors, Jim…
Our guest this week is Cody Schneider, the co-founder and CEO of Swell AI. Cody discusses how AI is revolutionizing content creation and marketing and explains how Swell AI's platform automates workflows, repurposes content, and streamlines distribution. Cody believes businesses…
Guest Dr. Anastasia Kārkliņa Gabriel is the author of "Cultural Intelligence for Marketers." Anastasia shares her insights on building inclusive marketing strategies through the four Cs of cultural intelligence: culture, communication, critical consciousness, and community. We discuss moving from performative…
Guests Nicole Munsey and Dana Keilman, co-founders of consumer insights consultancy Morning Light Strategy, discuss the largely untapped potential of the 50-plus market, which they characterize as “The NextGen Consumer.” Debunking common myths and misconceptions about this audience, Dana and…
Guest Pat LaCroix discusses his career in advertising and the transition to brand-side roles with CVS Health and Bose. Today, Pat is the EVP of Strategic Partnerships at Seekr Technologies, an AI company that offers content evaluation solutions. Pat discusses…
Guest Kate Wolff is CEO of Lupine Creative, co-chair of Do The WeRQ, and co-founder of LumiTerra. Kate shares how her career journey in advertising led her to establish Lupine Creative and co-found Do The WeRQ, an organization dedicated to…
Matt Bourn and Sebastian Munden, authors of the new book, "Sustainable Advertising," share insights on how agencies and brands can transition to more sustainable practices. Starting with a five-point action plan, our conversation also explores the role of strategy and…
Our guest this week is Jillian Gibbs, founder and CEO of Advertising Production Resources. Jillian discusses the changing landscape of video production and shares insights from her new book, "The Marketer's Guide to Creative Production." Addressing how brands can improve…
Our guest this week is Jack Shannon, co-founder and CEO of Recess, a platform reimagining sampling for consumer packaged goods brands. Jack shares the platform's evolution and explains how Recess connects brands with experiential marketing events across a broad range…
Olivia Scott and guests explore the Barbie movie's enduring impact, discussing its marketing strategies, brand collaborations, and cultural significance. Olivia, a UCF student interning with Bigeye's strategy team, discusses the film's exploration of femininity, empowerment, and brand collaborations. Bigeye team…
Kunle Campbell is the author of the Bigeye Book Club selection for March, "E-commerce Growth Strategy," and co-founder of Octillion Capital Partners, a digital-first house of “good-for-you” CPG brands. Kunle discusses first principles in e-commerce, the significance of customer-centric strategies,…
AI pioneer Peter Voss discusses the evolution from "narrow AI" tools such as ChatGPT towards Artificial General Intelligence (AGI). Sharing his journey from engineer to AI innovator, Peter explains how his company, AIGO.ai, has developed a "chatbot with a brain."…
Gabby Morris is an award-winning designer whose work inspires change. Currently the Regenerative Futures lecturer at Glasgow School of Art, Gabby describes recent projects, including an immersive experience called "Dish the Dirt" and her Kickstarter "Grounded Wisdom," a tarot-inspired card…
Our guest is Gina Perrelli, a retention marketing expert and the co-founder of Stay Ai, a subscription app for Shopify brands. Gina explains why she views subscriptions as a performance channel and how Stay's platform can help DTC marketers optimize…
This week's guests, Paul Randle and Alexis Eyre, discuss their book, "Sustainable Marketing: The Industry's Role in a Sustainable Future." They explain why it's imperative for marketers to shift from a focus on revenues toward balancing commercial, societal, and environmental…
Whitney Dunlap-Fowler discusses cultural insights' in marketing, emphasizing multicultural understanding and AI's impact on consumer research.
Whitney Dunlap-Fowler discusses cultural insights' in marketing, emphasizing multicultural understanding and AI's impact on consumer research.
Guest Kim Lawton discusses marketing in regulated categories, her roles at Inspira and Enthuse, and aiding women entrepreneurs through the Enthuse Foundation.
Jarie Bolander discusses story-driven marketing, the power of narrative in business, and transitioning from engineering to entrepreneurship.
MIT's Jenny Li Fowler discusses social media management and her new book, "Organic Social Media," with top tips for social media strategy and content creation.
Melina Palmer discusses pricing psychology and her new book, 'The Truth About Pricing," exploring customer value, dynamic pricing, and low pricing pitfalls.
Julian Bleecker of Near Future Laboratory joins us for the second discussion about how Design Fiction can help us imagine harder and envision possible futures.
Julian Bleecker discusses the development Design Fiction, a practice he pioneered for imagining future scenarios through the creation of tangible artifacts.
Mark Shayler discusses his book, "You Can't Make Money from a Dead Planet" about profitable sustainability, the circular economy, and combating climate anxiety.
Jenni Romaniuk, Associate Director, the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A 'How Brands Grow' World.
Carl Klevbo of MyTelescope on share of search as a metric to assess brand awareness, forecast market dynamics, and reflect the impact of brand-building media.
Jim Kraus of the Buyer Persona Institute explains how a qualitative research method, the Five Rings of Insight, informs Buyer Personas to improve marketing.
Award-winning creative strategist and MAIP mentor Alex Santiago discusses humanizing brands, multicultural advertising, and his book, "Stop Asking For Logos."
Consumer insights from Helen Edwards and "From Marginal To Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First."
Scott Smith and Susan Cox-Smith of strategic foresight consultancy Changeist are co-authors of "Future Cultures: How To Build A Future-Ready Organization Through Leadership." Scott and Susan explain the practice of applied futures and how to be better prepared for a range of potential futures by embracing creative thinking and innovative methodologies. Listeners receive a 25 percent discount on "Future Cultures" at KoganPage.com by using the promo code BIGEYE25 at checkout.
B2B marketing expert Mark Stouse discusses how his platform ProofAnalytics.ai supports decision-making and shares leadership insights from his upcoming book.
Examining how smart packaging enhances CPG brands' digital engagement, marketing, and sustainability messaging with connected packaging expert Jenny Stanley.
Bigeye intern and guest host Miguel Zarzuela explores Hispanic identity, the history of Hispanic Heritage Month, and how to avoid common Hispanic stereotypes.
This week's guest is programmatic media expert Lewis Rothkopf, CRO at Pairzon. Without relying on third-party cookies, Pairzon's customer data platform facilitates precise audience targeting for omnichannel, DTC, and physical retailers. Lewis explains the importance of first-party data and how Pairzon's platform tracks consumer actions after ad exposure. We also discuss the role that machine learning and AI play in Pairzon, illustrated by real-world examples and case studies.
Robert Rose discusses ideas in his new book, "Content Marketing Strategy" - from team structure to communications, and why thinking like a media company matters.
Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.
Market research leaders Holland Martini and Maria Vorovich of GoodQues reveal unorthodox approaches to developing creative briefs with emotional intelligence.
Jessica Pierce discusses dog ownership, pet care marketing, and ethics. Learn the '3 C's' for human-dog bonds. A must-listen for pet product marketing teams.
Pepper Miller, the author of "Let Me Explain Black Again," discusses multicultural marketing, understanding Black identity, and nuanced Black consumer insights.
Bigeye's 2023 US Pet Owners Study reveals that 97 percent consider their pets to be family members. What are the implications for pet care marketing?
Bill Forelli of Lumen Research shares his insights about attention measurement and how advertisers can develop effective creative and plan media efficiently.
Multicultural marketing expert and CEO of Blended Collective, Lydia Michael, discusses her new book, Brand Love: Building Strong Consumer-Brand Connections.
Demystifying Marketing Mix Modeling with Greg Dolan of Keen Decision Systems. We learn how Keen's AI-based real-time insights optimize brand value creation.
Bigeye Property Marketing with Tom Mahoney and Rhett Withey: Learn how to stand out in a competitive rental market by building distinctive property brands.
Interview with Jay Mandel, author of Brand Strategy In Three Steps, on blending marketing principles with personal insights for more meaningful brand strategy.
Experts in sustainable development, retail, innovation, and consumer behavior explore the challenges and opportunities for marketing sustainability. We discuss topics including the shift to a purpose-driven economy, the advertising industry's impact on carbon emissions, and ways in which brand marketers can influence eco-friendly consumer choices with verifiable claims. To receive a 25 percent discount on books published by Kogan Page, use promo code BIGEYE25 at KoganPage.com.
Using consumer brain data, Kevin Keane discusses how to improve brands' creative effectiveness, and why sonic assets enhance memory encoding and activation.
IN CLEAR FOCUS guest Josh Bernoff, author of Build A Better Business Book, shares expert advice on how to plan, write, and promote an impactful business book.
Guidance on developing creative and impactful sustainability marketing with Solitaire Townsend, author of The Solutionists: How Businesses Can Fix The Future.
Emmanuel Probst of Ipsos on Assemblage: The Art and Science of Brand Transformation and how contextual brand tracking can inform more strategic brand marketing.
Exploring the rapid adoption of Artificial Intelligence in marketing, we revisit conversations with recent guests, including Katie King, Renee Hartmann, Nick Wolny, Dave Kaye, Paul Sloane, Rohit Bhargava, and Martin Oxley. Conversations examine the ways in which AI is being used in sales and marketing, retail, consumer research, translation, and content creation with relevant examples and case studies. Links to the books mentioned in this episode are provided in the transcript.
Richard Bambrick of Bamboozled discusses evidence-based marketing strategies, distinctive brand asset testing, and unique methods of measuring brand health.
Martin Oxley, managing director of buzzback, discusses the ever-evolving world of consumer market research and how Dolly Parton inspired a playlist for ESOMAR.
Listen in to the second part of our conversation with Jenni Romaniuk about her book, Better Brand Health: Measures And Metrics For A 'How Brands Grow' World.
Jenni Romaniuk, Associate Director of the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A 'How Brands Grow' World.
How Purposeful Brands align marketing comms and company operations to foster positive environmental and social outcomes. Get 25% off: BIGEYE25 on KoganPage.com.
Inside Coverings 2023, the largest tile and stone trade show in North America. Recorded during the event, host Adrian Tennant is joined by three guests to discuss the latest trends, innovations, and technologies in the tile and stone industry, Bigeye's…
Learn how Using Semiotics in Marketing takes readers from problem identification to insight in a self-contained course. Get 25% off: BIGEYE25 on KoganPage.com.
Results from Bigeye's new 2023 US Pet Owners Study reveal over one-half follow pet influencers. Access our pet marketing data at bigeyagency.com/pets-23
Results from Bigeye's new 2023 US Pet Owners Study reveal 97 percent consider their pets to be family members. What are the implications for pet care marketing?
Expert Dave Kaye talks about his love for qualitative research. Dave discusses his mobile-based ethnographic research platform, Field Notes, which allows researchers to capture consumers' lives through their smartphones using video, photos, text, and screen recording features. We also explore…
Our guest Renee Hartmann, co-author of Next Generation Retail, discusses ways retailers and brand marketers can embrace new technologies for retail innovation.
Co-author of The Future Normal, Rohit Bhargava discusses consumer trends and non-obvious ideas that will shape work, health, media, and more in the next decade.
Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn't fit into what has been considered mainstream. Sonia discusses the success of Rihanna's Fenty brand and Target's focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.
A mom, foodie, creator and environmental scientist, Marley Goldin joins us to discuss Influencer marketing and creating an attainable eco-friendly lifestyle.
Consumer psychologist, marketing professor, and bestselling author Michael Solomon discusses his new online course focused on consumer engagement - Engage!
Innovation expert and author Paul Sloane joins us to discuss his book, Lateral Thinking For Every Day, and its applications for brand marketers and advertisers.
Chris Harvey of Activate Research shares some favorite models and frameworks that can help researchers better understand, predict, and change consumer behavior.
AI expert and author Katie King joins us to discuss her book, AI Strategy for Sales and Marketing, exploring use cases for brand marketers and advertisers.
Making his third appearance on the podcast, Nick Wolny is the Senior Editor of the Financial Independence Vertical at NextAdvisor, in partnership with Time. Nick's career includes freelance writing, business consulting, and he's a leading voice on LGBTQ+ capitalism. Nick joins us for a lively discussion about the evolution of the creator economy, and how new AI tools such as DALL-E and ChatGPT will impact marketers and creators in 2023.
The new year brings a new season of IN CLEAR FOCUS - Bigeye's podcast on the business of advertising. Enjoy this preview episode of upcoming interviews.
Timothy Hughes, author of our featured book, Social Selling, discusses how to create digital communities and turn curated online relationships into sales.
The author of Using Semiotics In Retail, Dr. Rachel Lawes explains how semiotics can help retailers and brand marketers boost sales.
Audio branding: harnessing the power of music and sound to elevate brand storytelling. Hear how brands can grow by triggering consumers' emotional associations.
With 166 million Americans shopping for deals, a special episode to coincide with the most important shopping week of the year. Previous guests Doug Stephens, Devora Rogers, Ibrahim Ibrahim, and Ksenia Newton discuss how retail is evolving. We discuss trends…
To coincide with this month's Bigeye Book Club selection, a special episode featuring previous podcast guests' ideas and advice about inclusive marketing.
The consequences of climate change are evident globally. It's clear that action needs to be increased to achieve the goals of the Paris Agreement. Our guests today are innovators working in an emerging marketplace focused on carbon reduction. Dr. Toby…
Discussing her new book, guest Melina Palmer is on a mission to help brands and employees do greater things by leveraging the power of behavioral economics.
Jerry Daykin is a recognized expert in inclusive marketing, and explains the benefits of reflecting all consumer groups in advertising - both on-screen and off.
Cindy Casper is a seasoned consumer marketing researcher and the Principal of boutique consultancy, Casper Insights. Cindy discusses how her career in marketing research began with ad effectiveness testing and explains the role that secondary, syndicated data can play. We discuss Cindy's innovative approach to customer segmentation and the creation of authentic personas for collegiate clients. Cindy also shares her go-to tool for results analysis and data visualization.
Christina Inge is the author of this month's Bigeye Book Club selection, Marketing Metrics, and discusses making better marketing decisions based on data.
Most owners regard their pets as family members. In this encore, Dr. Laurent-Simpson explains what the new "multispecies family" means for petcare brands.
Making a return visit to Bigeye's podcast, our guest this week is Ksenia Newton of Brandwatch. Ksenia explains how she triangulates different sources of data, including social listening, to derive fresh consumer insights about shopping behaviors in-store and online. Ksenia…
Celebrating Hispanic Heritage Month, guest hosts Camila Swanson and Jorge Sedano lead this week's podcast focusing on multicultural consumer insights.
Nancy Harhut is the author of this month's Bigeye Book Club selection, Using Behavioral Science in Marketing, and discusses how to drive more leads that convert.
Bigeye's Tim McCormack and Maegan Trinidad discuss cookieless digital advertising and how they're responding to new challenges in audience targeting.
Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about…
Andrew Jenkins is the author of Social Media Marketing for Business: Scaling an integrated social media strategy across your organization, this month's Bigeye Book Club selection. Reflecting case studies from his time client-side and agency-side, Andrew shares practical tips, social tools, and content strategies applicable to organizations of any size. IN CLEAR FOCUS listeners can claim a 20 percent discount at KoganPage.com by using the promo code BIGEYE20 at checkout.
While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there's often a gap between people's expressed intentions and their actual behaviors.
In this encore, qualitative research expert Jon Cohen explains how to understand what people really think about ideas, even when we can't trust what they say.
In this episode, we examine myths about branding and the uses of brand storytelling with Bigeye Book Club selection authors Simon Bailey and Miri Rodriguez.
Ibrahim Ibrahim, author of Future-Ready Retail, shares his ideas about how retail development can be reimagined to better align with today's consumers.
Dr. Christine Bailey, author of Customer Insight Strategies, shares practical ways in which data can inform customer segmentation, messaging, and ad targeting.
Bigeye recently released ENVISION 2022, an on-demand video exploring key findings from our report, Retail Disrupted. This week's podcast is an extended interview with ENVISION guest Doug Stephens, a retail futurist, author, and CEO of Retail Prophet. During our interview, Doug shared his thoughts on luxury retail's resilience among Asian consumers, Amazon's experiments with physical store concepts, and social and sustainability issues around retailing in the metaverse.
Art Director and Queer Design community builder Rebecca Brooker discusses the findings of the 2021 Queer Design Count, and the first-ever Queer Design Summit.
As we celebrate Pride month, Do The WeRQ's co-founder Graham Nolan discusses notable ad campaigns and the greatest challenges facing the LGBTQIA+ community.
Mike Stevens joins us to discuss The Direct To Consumer Playbook: The stories and strategies of the brands that wrote the DTC rules, June's Book Club selection.
Jerry Daykin is a recognized expert in inclusive marketing, and explains the benefits of reflecting all consumer groups in advertising - both on-screen and off.
The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains why creative content side hustles have been embraced among Gen Z. Nick also shares his views on artificial intelligence-based writing tools.
The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains why creative content side hustles have been embraced among Gen Z. Nick also shares his views on artificial intelligence-based writing tools.
Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina's book and how leveraging Behavioral Economics can yield fresh consumer insights.
Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina's book and how leveraging Behavioral Economics can yield fresh consumer insights.
Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina's book and how leveraging Behavioral Economics can yield fresh consumer insights.
A conversation with Kevin Perlmutter, Founder and Chief Strategist of Limbic Brand Evolution. Kevin explains how he established his brand strategy and neuromarketing consultancy, and shares some of the ways he helps brands increase consumer desire, engagement, and loyalty with…
To coincide with the release of Bigeye's ENVISION 2022 video, an extended interview with Scaling Retail's CEO Syama Meagher on the future of digital fashion.
Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).
Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).
Our guest is Faris Yakob, the author of Paid Attention: Innovative Advertising for a Digital World, this month's Bigeye Book Club selection. Faris explains what attention is, what the latest research reveals about how it works in humans, and the important role it plays in advertising. Faris also discusses his planning model, the Media Pyramid. IN CLEAR FOCUS listeners can claim a 20 percent discount on Paid Attention at KoganPage.com by using the promo code BIGEYE20 at checkout.
Since Facebook changed its corporate name to Meta, there's been an increased interest in the metaverse. Our guest this week is Matt Garrepy, Chief Digital Officer of Solodev, a cloud services company headquartered in Orlando. Matt explains some of the technologies that underpin virtual worlds like Decentraland and discusses why they could become primary channels for consumer engagement and transactions. Matt also forecasts future roles for NFTs in retail and brand marketing.
Our guest this week is Dr. Andrea Laurent-Simpson, the author of Just Like Family: How Companion Animals Joined The Household. Andrea explains why a majority of pet owners regard their animals as members of the family and suggests how pet product manufacturers and marketers should approach the emergence of the "multispecies family." Andrea uses contemporary advertisements to illustrate how dogs and cats are increasingly identified and treated as legitimate members of the household.
Our guest this week is Dr. Rachel Lawes, the author of Using Semiotics In Retail, this month's Bigeye Book Club selection. Rachel discusses how retailers and brand marketers can use commercial semiotics to provide fresh insights into consumers' wants and desires, spark revenue-generating ideas, and analyze under-performing stores. IN CLEAR FOCUS listeners can claim a 20 percent discount on Using Semiotics In Retail at KoganPage.com by using the promo code BIGEYE20 at checkout.
David Courtier-Dutton, the CEO of SoundOut, joins us to discuss the art and science that lies behind some of the most effective sonic logos in the US today. David explains how consistently using brand music creates a Pavlovian trigger: when people hear it, even in isolation, a flood of emotions that they associate with the brand is immediately triggered in the brain. We also learn how marketers can ensure that a sonic logo maps precisely to a brand’s archetypes and values.
In 2020, Black Americans' buying power totaled $1.6 trillion or 9 percent of the nation's total - despite being 13 percent of the population. These consumers are willing to shift around 30 percent of their current spending to companies that better address their needs. Inclusive marketing expert Sonia Thompson returns to the podcast for a lively conversation about Black History Month and offers practical advice for brands seeking to develop authentic, truly inclusive marketing.
An innovative new film-making certification that's designed to equip storytellers with the skills they need to meet the growing demand for branded media. The program is the brainchild of our two guests this week: Rick Parkhill of Brand Storytelling and Dr. Stephen Marshall of East Tennessee State University. Learn how course students are briefed directly by industry partners including Discovery, Univision, Southwest Airlines, and Intel, plus hear feedback from the first cohort.
Elevating brand storytelling with sound. We examine the evolution of audio branding. Dallas Taylor of podcast Twenty Thousand Hertz reveals the story behind the iconic Netflix sonic identity, Jon Rhuff and Yeosh Bendayan of Push Button Productions explain how jingles…
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month's Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month's Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month's Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains why creative content side hustles have been embraced among Gen Z. Nick also shares his views on artificial intelligence-based writing tools.
Bigeye's senior strategist Dana Cassell joins us to kickstart the new year and our ninth season of the podcast. Dana discusses the importance of auditing all a brand's assets and explains Bigeye's five-step process. Learn why brand audits start with internal branding, move to external branding, and need to incorporate customer experience. Dana offers advice on determining which KPIs managers need to monitor to track a brand's health. Link to free audit guide in the show notes.
Qualitative researcher Jon Cohen joins us to explain why we can't trust what people say - and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths - leveraging insights to develop more imaginative creative ideas and compelling communications.
Qualitative researcher Jon Cohen joins us to explain why we can't trust what people say - and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths - leveraging insights to develop more imaginative creative ideas and compelling communications.
The third in a special series of podcasts reflecting consumer insights from Bigeye's national study, Retail Disrupted. In this episode, we identify the factors that most influence consumers' brand choices and look at COVID-19's impact on people's attitudes toward recycling, upcycling, and sustainability.
Projective techniques are powerful consumer insights tools - but are often misunderstood. Our guests, Dr. John Whittle and Nigel Roth share ways in which projectives can uncover consumers' deepest motivations, responses, and how they really feel about brands. We discuss real-world case studies and hear recommendations on how and when to use different projectives. A fascinating dive into techniques that encourage participants' imagination, expression, and free association.
es of podcasts reflecting consumer insights from Bigeye's national study, Retail Disrupted, looks at the role that smart speakers and displays play in consumers' shopping behaviors.
While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there's often a gap between people's expressed intentions and their actual behaviors.
For our 100th episode, we catch up with previous guests to discuss DTC advertising and insights from Bigeye's new report, Retail Disrupted.
IN CLEAR FOCUS: The first in a series of podcast episodes accompanying Bigeye’s 2021 study, Retail Disrupted: What Shoppers Want From Brands Today. Based on a national survey of over 1,500 US shoppers, it's clear that consumers are demanding more from retailers than ever before. In this pod, we explore key data points from the report with retail futurist Doug Stephens and influencer marketing expert Paige Garrett and discuss what the findings mean for retail and direct-to-consumer marketers.
Encore: As millions of views of "unboxing" videos on social media demonstrate, packaging is an important part of the customer experience. Industry expert Brandon Frank explains how evolving consumer attitudes are leading brands to embrace sustainable packaging solutions. Brandon shares the inside story of innovative packaging his company, Pacific Packaging Components, developed for premium beauty brand Drunk Elephant, and his role as a member of Credo's Clean Beauty Council.
Pet marketing services agency Bigeye's podcast features Olivia Canlas, the co-founder and CEO of Meowbox, a pawpular direct-to-consumer cat treat and toy subscription. Olivia shares how she first had the idea for Meowbox and why social media has been purrfect for growing the brand. Olivia talks candidly about challenges during COVID, the importance of being part of an extended network of female entrepreneurs, and brainstorming pawsitively ameowzing creative box themes.
Celebrating Hispanic Heritage Month, Bigeye insights interns Camila Swanson and Jorge Sedano reflect on their own experiences as multicultural consumers. Including candid interviews with friends and family members, the team examines influencer marketing and how Hispanic consumers are depicted in ads. We hear why ads on Spanish-language media can be more memorable, and the ways Hispanic consumers most commonly retain their families' cultures and traditions.
Demographic segmentation is the foundation of traditional marketing - but does it still work? A consumer behavior psychologist and professor of marketing, Michael Solomon discusses his book, "The New Chameleons" highlighting fundamental shifts in terms of how we think about customers. Michael explains generational differences, targeting "markets of one", and predicts which consumer behaviors accelerated by the COVID-19 lockdowns and economic changes will persist post-pandemic.
Bigeye's forthcoming national study reveals that among those who follow infuencers, 9-in-10 purchase a product after seeing it used or recommended by an influencer. Paige Garrett, Assistant Vice President at RVD Communications in New York, explains how influencer marketing is reshaping retail and why it redefines the shopper's path to purchase. Paige also shares which tactics yield the most positive ROI and predicts where influencer marketing is headed in the coming years.
Chantal Schmelz is a facilitator, strategist, lecturer, and marketer based in Zurich, Switzerland. Chantal explains how she uses the LEGO® SERIOUS PLAY® Method to break down barriers between participants and generate breakthrough ideas. Chantal shares consumer insights based on her work in Europe and the Philippines, and contrasts e-commerce in developed countries with what she sees in the developing world - plus how WEConnect connects women-owned businesses with buyers globally.
Bigeye's guest this week is Ksenia Newton of Brandwatch. Ksenia explains how she triangulates different sources of data, including social listening, to derive fresh consumer insights about shopping behaviors in-store and online. Ksenia shares insights from recent Brandwatch reports and makes some predictions about this year's holiday shopping season, based on what she's seeing in her research. We also preview the results of Bigeye's upcoming study about US shopping behaviors.
This week's podcast guest offers fresh ideas and insights to generate "customers for life". Customer service expert and author John D. Hanson explains how to WOW today's customers, based on extensive research into the practices of industry leaders including Amazon, American Express, Nordstrom, Ritz-Carlton, and others. In an age of increasingly digitized customer service automation, John suggests seven ways that firms can differentiate with service excellence online and offline.
Doug Stephens is an internationally recognized retail futurist. His new book, Resurrecting Retail, explores the challenges today's big-box retailers face from online giants like Amazon and niche, direct-to-consumer brands. We discuss how retailers are responding with innovative, immersive shopping experiences that bring customers back to physical stores. Doug identifies the emerging technologies that will shape the future of shopping for the remainder of this decade and beyond.
This week's guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the "Best Buyer Personas" and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.
With an eye on the future, we talk with Thomas Klaffke, an expert in identifying and interpreting consumer signals. As Head of Research at TrendWatching, Thomas explains the process of mapping out global, meaningful consumer trends and insights. We also discuss Business of Purpose, a new platform for business professionals which Thomas also leads - and what a societal shift from carefree consumerism to a more purpose-driven economy will mean for the future of brands and commerce.
Trends are the currency of our cultural lives in a global economy built on cycles of disruption and innovation. For the first episode of season 8, we're joined by Dr. Devon Powers, the author of On Trend: The Business of Forecasting The Future. Devon shares her insights about the global agencies and professionals whose job it is to identify, explain, predict, and manufacture consumer trends. We discuss how these patterns can influence how we all live, work, play, shop, and learn.
Reflecting data from Bigeye's national study on gender, three members of the LGBTQIA+ community join us for a discussion about consumer products. We hear how brands are embracing nonbinary and unisex products, especially in fashion and beauty, and discuss Gillette's controversial 2019 "The Best a Man Can Be" campaign. We also learn which consumers are most and least likely to think gendered products are different enough to warrant different versions for men and women.
Coinciding with the launch of Bigeye's new website and #TheBigeyeLens campaign, this week's episode explores connections between human eyesight and trend forecasting. We're joined by two guests: Doctor of Optometry, Dr. Amanda Stebbins in Orlando, and Thomas Klaffke, the Head of Research at TrendWatching, based in Berlin, Germany. With an eye on the future, we hear about the latest advances in correcting vision, and how COVID has accelerated disruptive innovations in retailing.
Dubbed “the busiest man on the internet”, Tim Hwang joins us to discuss his book, Subprime Attention Crisis. Tim explains how and why he believes the programmatic display advertising ecosystem resembles financial markets prior to the subprime mortgage crash of…
Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about…
Celebrating Pride month, our guest is Graham Nolan, an agency communications expert and the co-chair of Do The WeRQ, an organization on a mission to increase queer creativity and representation within the advertising industry. Graham shares his own coming-out story…
Melina Palmer is a Behavioral Economics consultant whose podcast, The Brainy Business: Understanding the Psychology of Why People Buy, is listened to in over 160 countries. We discuss Melina's new book, What Your Customer Wants and Can't Tell You, and…
Our guest, Delaney Doria leads Brand and Product Development for a new skincare brand, Luma & Leaf. Delaney explains the creation of the brand - from an initial idea to market launch. We discuss the role of consumer research, ingredient…
June is Pride Month, and this week's podcast features three members of the LGBTQIA+ community in a discussion about gendered language, the importance of chosen names, and the use and misuse of neopronouns. Our guests, who each write and teach…
Our guest this week is a successful business leader with international experience. Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging…
Mitch Joel is an entrepreneur with experience in the music industry, publishing, and digital marketing, and the author of two best-selling books. Mitch also created and hosts the longest-running business podcast in the world, Six Pixels of Separation. During our…
Pre-pandemic, 73 percent of US adults surveyed said they were interested in healthy eating, meditation, or fitness. Podcast guest Liz Mazzei is Marketing Director at Provenance Meals. Liz discusses how she has repositioned the Brooklyn-based farm-to-table meal company as a…
When it comes to delivering effective customer experiences, 9 in 10 marketers believe humans are more effective than automation. In this week's episode, CX expert John Gusiff of Customer Centric Solutions LLC discusses some of the ways in which brands…
Launching season 7, brand marketing strategy expert Sonia Thompson joins us to discuss inclusive marketing. Widespread support for the Black Lives Matter movement signaled changes in consumers' expectations of brands' values. As the demographic makeup of the US continues to…
Senior Strategist Dana Cassell discusses brand marketing strategies for companies to successfully position themselves for the remainder of 2021 and beyond. IN CLEAR FOCUS: 2020 has been a year of turmoil, uncovering never-before-seen challenges for marketers. In the last year,…
Gender stereotyping starts early in life. Audience insights agency Bigeye interviews 4 experts on the impact of these stereotypes on consumers’ self-concept. IN CLEAR FOCUS: Gen Z and Y consumers in the US see gender as a continuum rather than…
Psychologist and marketing professor Michael Solomon discusses consumer behavior analysis and how best to connect with today’s chameleon-like customers. IN CLEAR FOCUS: Demographic segmentation is the foundation of traditional marketing - but does it still work? A consumer behavior psychologist…
Creative advertising agency Bigeye interviews visual designer Kathie Baptista, who discusses her inspiration and how her Hispanic heritage influences her work. IN CLEAR FOCUS: This week, we’re talking to tattooed, lipstick-wearing, letter-loving Latina designer, Kathie Baptista. An integral part of…
Mend offers a new advertising solution targeting captive audiences via telehealth. Media buying agency Bigeye discusses it with Jessica Neyer, VP, Strategy. IN CLEAR FOCUS this week: Telemedicine has seen greater adoption since the onset of COVID-19. This week's guest…
With record numbers of people adopting shelter animals during COVID-19, Bigeye discusses innovative pet product marketing with Sarah Salva of H&C Animal Health. IN CLEAR FOCUS: Record numbers of people adopted shelter animals as pets during COVID-19, driving demand for…
As OTT video services demand the creation of more content, we discuss the potential of virtual production technology with Tim Moore, CEO of the new Vū Studio. IN CLEAR FOCUS this week: As streaming video services demand the creation of…
Child development expert Christia Spears Brown discusses some surprising findings in Bigeye's new, national consumer insights study, Gender: Beyond The Binary. IN CLEAR FOCUS this week: Previewing Bigeye's study, Gender: Beyond The Binary. Child development expert Christia Spears Brown discusses…
Creative agency Bigeye's podcast interviews Dallas Taylor of Twenty Thousand Hertz who reveals some of the stories behind the world's most iconic sonic brands. IN CLEAR FOCUS this week: Dallas Taylor, Creative Director of Defacto Sound and host of the…
Kevin Keane of consumer neuroscience agency Brainsights explains how brands can de-bias marketing by evaluating nonconscious responses in qualitative research. IN CLEAR FOCUS: Kevin Keane, CEO of Brainsights, explains how his agency uses neuroscience to understand consumers' responses to advertising…
Eric Ortiz, EVP at Magical Brands, discusses the challenges of cannabis and CBD product marketing and the likelihood of marijuana being decriminalized in 2021. IN CLEAR FOCUS: Eric Ortiz, EVP at Magical Brands, shares how his marketing team navigates domestic…
Quantitative market research agency Bigeye's podcast features Lana Novikova of Heartbeat, an AI-driven tool that decodes human emotions from textual data. IN CLEAR FOCUS: Emotions are central to human decision-making, but research has traditionally lacked the tools to accurately capture…
Test How do you grow revenues over 400 percent in 3 years? Mason Dorner of Fattmerchant shares secrets of successful B2B digital marketing for financial services. IN CLEAR FOCUS: Bigeye discusses the growth of payment technology company Fattmerchant with the company's…
Startup marketing agency Bigeye's podcast features five female entrepreneurs with flourishing businesses sharing their founding stories and business models. IN CLEAR FOCUS: Female entrepreneurship in the US has increased by over 30 percent since 2007. In this episode, five female…
Direct to consumer marketing agency Bigeye discusses impactful DTC brand packaging with Brandon Frank, President of Pacific Packaging Components in Los Angeles. IN CLEAR FOCUS this week: As millions of views of "unboxing" videos on social media demonstrate, packaging is…
Bigeye's podcast discusses direct to consumer advertising and promotional tactics with Claire Knebl, Sr Director of Marketing at DTC multivitamin brand Ritual. IN CLEAR FOCUS this week: Direct-to-consumer multivitamin brand Ritual's Senior Director of Marketing, Claire Knebl, discusses the evolution…
Consumer insights company Bigeye explores research focused on minorities and under-represented groups with Dr. Marie-Claude Gervais, the co-founder of Versiti. IN CLEAR FOCUS this week: Bigeye discusses the results of a Market Research Society report with its author, Dr. Marie-Claude…
Full service marketing agency Bigeye's podcast celebrates Orlando-based hydration brand Corkcicle's first decade with guests Amanda Nelson and Morgan Jenkins. IN CLEAR FOCUS this week: Bigeye celebrates the first decade of Orlando-based consumer lifestyle and hydration brand Corkcicle. The podcast…
Integrated marketing agency Bigeye explores creative audio with sonic branding experts Jon Rhuff and Yeosh Bendayan of Push Button Productions in Orlando. IN CLEAR FOCUS this week: Audio branding experts Jon Rhuff and Yeosh Bendayan of Push Button Productions in…
In this week's episode: Media planning and buying agency Bigeye interviews ad industry expert Heather Osgood, the host of The Podcast Advertising Playbook. IN CLEAR FOCUS this week: Some of the secrets of successful podcast advertising are revealed by industry…
Full-service advertising and influencer marketing agency Bigeye interviews serial entrepreneur and digital industry pioneer Ted Murphy on this week's podcast. IN CLEAR FOCUS: Bigeye's podcast features Ted Murphy of IZEA, which provides influencer marketing software and services. On the podcast,…
Packaging design agency Bigeye's podcast features Chris Harrold of Mohawk discussing creative and memorable uses of papers in today's digital world. IN CLEAR FOCUS: Bigeye's podcast features Chris Harrold, SVP of Marketing and Creative at Mohawk Fine Papers. We learn…
Audience analysis agency Bigeye reflects on global conversations sparked by the responses to Netflix's controversial docu-drama, The Social Dilemma. IN CLEAR FOCUS this week: Audience analysis agency Bigeye discusses Netflix's controversial docu-drama, The Social Dilemma. Alexander Bryson, Content and Product…
CBD marketing agency Bigeye reveals results from its 2020 National Study of CBD Use with insights from special guest and beauty brand expert Alexandra McClay. IN CLEAR FOCUS this week: CBD marketing agency Bigeye's podcast reveals results from its 2020…
Olivia Canlas, co-founder and CEO of Meowbox, the direct-to-consumer cat treats and toys subscription box, joins pet marketing services agency Bigeye's podcast. IN CLEAR FOCUS this week: pet marketing services agency Bigeye's podcast features Olivia Canlas, the co-founder and CEO…
With a career working in top advertising agencies, Bigeye's podcast guest this week is Rob Bloom, Creative Director at Universal Orlando Resort. IN CLEAR FOCUS this week: Bigeye's podcast features Rob Bloom. Building on his career working in top advertising…
Consumer insights company Bigeye's podcast focuses on the differences between quantitative and qualitative marketing research online tools and techniques. IN CLEAR FOCUS this week: Using online marketing research tools and techniques for consumer insights. We revisit an interview with Mike…
Multifamily marketing agency Bigeye's podcast this week focuses on property signage and the value of a cohesive strategy from lease up to resident engagement. IN CLEAR FOCUS this week: Multifamily marketing agency Bigeye's podcast explores the design and fabrication of…
An agency with professional video production company capabilities in-house, Bigeye's podcast this week reflects on the state of the global production industry. IN CLEAR FOCUS this week: Bigeye's podcast reflects on the state of film and video production. Jennelle Jordan,…
In this week's episode: KFC, TikTok, and CVS's media network are topics of conversation in full service marketing agency Bigeye's podcast roundup of adland news. IN CLEAR FOCUS this week: Lively debate among members of Bigeye's team sharing their takes…
Media planning and buying agency Bigeye's podcast talks to On Street Media's team about their unique out-of-home advertising solution: the static street panel. IN CLEAR FOCUS this week: The executive team of On Street Media presents their unique out-of-home advertising…
Healthcare marketing agency Bigeye's podcast looks at developing mental resilience in the face of the COVID-19 "infodemic" with Dwight Bain of Life Works Group . IN CLEAR FOCUS this week: Replaying one of our most listened-to episodes with Dwight Bain…
Consumer insights company Bigeye's podcast examines grocery shopping habits during COVID-19 and forecasts which new behaviors might 'stick' post-pandemic. IN CLEAR FOCUS: Bigeye's Senior Strategist, Dana Cassell, joins the podcast to examine how grocery shopping has changed during the pandemic.…
Human insights company Further joins Bigeye to explore qualitative marketing research agency tools and techniques for creating engaging online focus groups. IN CLEAR FOCUS: Stephen Cribbett and Terri Sorenson from human insights company Further join Bigeye to explore qualitative marketing…
Content marketing agency Bigeye's team share their favorite podcasts. Learn more about scary folklore, gene editing, CGI software, and World Champion Wrestling. IN CLEAR FOCUS this week: Content marketing agency Bigeye reflects on growing podcast listenership in the US. As…
VP of Client Services, Sandra Marshall, explains how delivering strategic value to clients has positioned Bigeye among the region's top advertising agencies. IN CLEAR FOCUS this week: Bigeye's VP of Client Services, Sandra Marshall, reflects on her nine years with…
This week's podcast from full service marketing agency Bigeye focuses on audiences of color and the ways advertising can better reflect America’s diversity. IN CLEAR FOCUS this week: Full service marketing agency Bigeye examines advertising for communities of color. Multicultural…
This week's podcast from full service marketing agency Bigeye focuses on COVID-19's impact on consumer research, travel, and dining over the past three months. IN CLEAR FOCUS this week: Full service marketing agency Bigeye's podcast takes a look at the…
Full-service marketing agency Bigeye's podcast features account management guru Sarah Ritchie offering sage advice for nurturing client-agency relationships. IN CLEAR FOCUS this week: Full-service marketing agency Bigeye's podcast features Sarah Ritchie, an internationally-renowned author and account management expert. Sarah shares…
Social media marketing agency Bigeye's podcast features Kristen Wiley, CEO of Statusphere, with practical advice for successful influencer marketing campaigns. IN CLEAR FOCUS this week: Social media marketing agency Bigeye's podcast features Kristen Wiley, CEO of Statusphere. We discuss influencer…
Media planning and buying agency Bigeye's podcast features Craig Swygert of Clear Channel Outdoor with impactful, post-COVID out-of-home advertising strategies. IN CLEAR FOCUS this week: Media planning and buying agency Bigeye's podcast features Craig Swygert of Clear Channel Outdoor. Craig…
Brand marketing agency Bigeye's podcast features designer Luis González of InVision discussing his creative process, staying inspired, and remote collaboration. IN CLEAR FOCUS this week: Brand marketing agency Bigeye's podcast features Luis González. As Senior Brand Designer at InVision, Luis…
Media planning and buying agency Bigeye examines why ad rates have fallen during the COVID-19 pandemic and the opportunities this paradox presents for brands. IN CLEAR FOCUS this week: Media planning and buying agency Bigeye's podcast features Tim McCormack, VP…
Marketing strategy agency Bigeye's podcast features strategist and educator Darius Lana discussing advertising, education, and the next generation of marketers. IN CLEAR FOCUS this week: Marketing strategy agency Bigeye's podcast features Darius Lana. Concurrently, a student, teacher, and advertising practitioner,…
Travel management expert Ben Scott talks to Bigeye about some of the ways business and leisure travel could be forever impacted by the COVID-19 pandemic. IN CLEAR FOCUS this week: What the future of travel could look like after COVID-19.…
ProfitSword offers advice for the hospitality and senior living industries on leveraging business performance data during the COVID-19 crisis to emerge stronger. IN CLEAR FOCUS this week: With the hospitality and senior living industries among the hardest hit by the…
Dr. Yael Zemack-Rugar, Assistant Professor of Marketing at UCF, talks to Bigeye about consumer psychology, COVID-19, and creating long term customer loyalty. IN CLEAR FOCUS this week: How COVID-19 is impacting consumer behavior. Dr. Yael Zemack-Rugar, Assistant Professor of Marketing…
Bigeye's podcast features culinary Public Relations expert Holly Kapherr, talking about unexpected innovation in the restaurant industry in response to COVID-19. IN CLEAR FOCUS this week: The impact of COVID-19 on restaurants. The restaurant industry has been hit especially hard…
Bigeye's podcast features Mike Klotz of Cint, talking about understanding consumer behaviors during COVID-19 using research, survey data, and analytics. IN CLEAR FOCUS this week: Monitoring consumer behaviors during COVID-19. To navigate the pandemic and avoid marketing missteps, understanding consumers'…
Bigeye's podcast features Stephen Pickens of AdvertiseCast, talking about growing US podcast listenership and how to successfully advertise in podcasts. IN CLEAR FOCUS this week: Advertising in podcasts. Stephen Pickens is Director of Sales for AdvertiseCast, a network that allows…
Bigeye's podcast with Dwight Bain of the Life Works Group, talking about mental resilience during the COVID-19 crisis and how changing our mindsets can help. IN CLEAR FOCUS this week: How to combat ‘Pandemic Panic’ and boost personal immunity. Dwight…
Kara Baker, Director of Digital Partnership at the Golf Channel, discusses TV coverage of sports disrupted by the coronavirus. IN CLEAR FOCUS this week: COVID-19 and sport. Every major US sporting event has been suspended or canceled because of the…
CBD product sales grew by 706% in 2019. Hear from CBD product and marketing experts to understand why this is a booming market on IN CLEAR FOCUS. IN CLEAR FOCUS this week: A sneak preview of Bigeye’s upcoming 2020 National…
Audio branding can build long-term brands. Author Laurence Minsky joins us on IN CLEAR FOCUS to discuss the theory of audio branding and best practices. IN CLEAR FOCUS this week: Transcending language and cultural barriers with audio branding. We're joined…
George Zwierko of Rumbo Marketing discusses the characteristics of Hispanic consumers and what influences their estimated $1.7 trillion in purchasing power. IN CLEAR FOCUS this week: Hispanics make up around 18 percent of the total US population, yet there's a…
Bigeye’s Senior Strategist, Dana Cassell, joins us to examine the current state of grocery shopping and the ways they are innovating to engage with shoppers. IN CLEAR FOCUS this week: the $800 billion grocery wars. Amazon announced this week that…
Virna Sekuj, Strategic Insights Manager at GlobalWebIndex, joins IN CLEAR FOCUS to discuss digital consumerism and evolving attitudes towards personal data. IN CLEAR FOCUS this week: as new research reveals consumers’ growing desire to be compensated for sharing their personal…
Dana Cassell, Bigeye’s Senior Strategist, explores ten drivers of marketing effectiveness and how to maximize ROI on this week's IN CLEAR FOCUS. IN CLEAR FOCUS this week: evidence-based measurement of marketing effectiveness. Bigeye’s Senior Strategist, Dana Cassell, joins us to…
Learn about brand safety and online advertising from Jonathan Marciano of ad verification service CHEQ on this week's episode of IN CLEAR FOCUS. IN CLEAR FOCUS this week: brand safety and online advertising. Jonathan Marciano of online ad verification service…
Daniel Burstein of MECLABS Institute discusses adopting a customer-centric mindset and the growing adoption of smart devices will impact digital consumerism on IN CLEAR FOCUS. IN CLEAR FOCUS this week: modeling the consumer mind with Daniel Burstein of MECLABS Institute.…
Bigeye's Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture on IN CLEAR FOCUS. IN CLEAR FOCUS this week: consumer trends. Bigeye's Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and…
Ad agencies are making diversity, and gender equality a priority. Reema Elghossain of the 4A's Foundation and Maegan Trinidad of Bigeye join us on IN CLEAR FOCUS. IN CLEAR FOCUS this week: How advertising agencies are attracting new employees and…
Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, discusses creating a culture of innovation across a complex healthcare system on IN CLEAR FOCUS. In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt,…
The Bigeye Creative Team joins host Adrian Tennant this week on IN CLEAR FOCUS to discuss creative trends for brands in 2020. In Clear Focus this week: future directions for creative in 2020 and the decade ahead. Research firm Nielsen…
Discover Bigeye's favorite podcasts this week on IN CLEAR FOCUS. We explore non-advertising podcast business models that generate revenues for podcast producers. In Clear Focus this week: more favorite podcasts from Bigeye team members to wrap up 2019. We also…
The Bigeye team shares their favorite podcasts this week on IN CLEAR FOCUS. We explore a variety of topics, from folklore to World Champion Wrestling history. In Clear Focus this week: members of the Bigeye agency team select their favorite…
Heather Osburn and Jarrod Glick from Outfront Media discuss why out of home continues to see market growth compared to other traditional channels on IN CLEAR FOCUS. In Clear Focus this week: out of home advertising. Industry experts Heather Osburn…
Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains new innovations in the pet product industry. In Clear Focus this week: industry innovations in pet food, packaging, and pet product marketing. Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains what’s new…
Voice-over Artist Jodi Krangle joins us IN CLEAR FOCUS to discuss the magic of audio branding and how she launched her own podcast. In Clear Focus this week: audio branding and the rising popularity of spoken word audio entertainment. Twenty-two…
The US market for CBD is booming. Michael Law joins us on IN CLEAR FOCUS to discuss practical guidance for CBD marketing and retailers to maximize results. In Clear Focus this week: the US market for cannabidiol. Michael Law of…
Bigeye’s senior strategist Dana Cassell joins host Adrian Tennant on IN CLEAR FOCUS to discuss the role that strategy plays within a marketing and communications agency. In Clear Focus this week: Bigeye’s senior strategist Dana Cassell joins host Adrian Tennant…
Joe Englander of Fowler White Burnett P.A. discusses the legal status of cannabidiol and cannabis production this week on IN CLEAR FOCUS. In Clear Focus this week: the legal status of cannabidiol and cannabis production. As CBD-infused products appear within…
Bigeye account manager Matt Cummings shares discusses trends in marketing for the multifamily, student housing, and senior living development industry on IN CLEAR FOCUS. In this week’s episode of In Clear Focus, Bigeye account manager Matt Cummings shares his observations…
A new, national study of pet owners from Bigeye signals shifts in preferences and behaviors that are poised to reshape the $75 billion pet industry. In July and August 2019, Bigeye conducted a survey of 784 pet owners aged 25…
Research
Pets are now being seen as more a part of the family than they were before. There is an increase in the humanization of these animals whether it be toys made to mimic human products, owners purchasing pet insurance, or grooming made to be a spa experience.
Pets are now being seen as more a part of the family than they were before. There is an increase in the humanization of these animals whether it be toys made to mimic human products, owners purchasing pet insurance, or grooming made to be a spa experience.
Today's shoppers are more informed, connected, and demanding than ever before. Even before the pandemic, with growing competition from e-commerce, traditional retailers faced declining footfall at shopping malls and lackluster sales within department stores.
Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands.
An estimated $5 billion was spent in the US on Cannabidiol (CBD) products in 2019 - an eye-popping 706 percent increase over the previous year. That figure is set to grow to $24 billion by 2023. As an audience insights agency, we set out to understand this evolving market.
Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands.
Insights
Precision targeting is paramount in the constantly evolving landscape of advertising. As technology advances, attention spans are fleeting. Gone are the days of one-size-fits-all marketing strategies. Customers are looking for brands whose values align with their own, complete with personalization.…
In an age where digital presence dictates market success, Performance Max for Marketplaces emerges as a transformative tool for commerce, retail, and Direct-to-Consumer (DTC) brands. This feature from Google allows businesses to leverage marketplace platforms to expand their reach and escalate their…
Marketing collateral gives property owners the means to communicate their brand messages and provide more information to potential customers. Think of print pieces like business cards, brochures, and floor plans. In contrast, digital collateral puts this messaging online, casting a much larger net than passing…
Even multifamily apartment complexes in high-demand areas generally experience lots of competition. Indeed, these complexes often offer similar rental rates, apartment sizes, and standard amenities. Savvy property managers can consider offering valuable and less-common amenities to stand out from the crowd of cookie-cutter apartments. Valuable amenities mean a complex…
Some people may picture assisted living or skilled nursing facilities when considering senior living communities. However, a new trend has emerged that appeals to younger and healthier members of the aging population. This group doesn't consider itself frail or elderly.…
Prospective tenants can help inform housing choices by looking at overall and seasonal rent trends. Just as important, property managers and owners should look for trends that help them develop data-driven forecasts to inform business decisions. While many factors can…
Targeted marketing benefits businesses and the customers they want to reach. Marketers enjoy greater efficiency and higher ROIs. Thus, even smaller organizations can punch above their weight class to capture the attention of competitive markets, even when faced with more established competitors. …
May 2, 2023 BIGEYE www.bigeyeagency.com 407-839-8599 newbiz@bigeyeagency.com Orlando, FL - BIGEYE, one of the leading marketing and advertising agencies in Florida, announces the release of their new 2023 National Pet Owners Study. The study, conducted in late summer 2022, aimed…
Why should marketers make time to perform a social media audit? In general, any marketing activity that replaces guesswork with relevant data should provide opportunities to improve ROI. To answer this question, it also helps to understand the increasing importance…
Research suggests that consumers make most purchase decisions for consumer packaged goods while they're out shopping. Imagine customers viewing similar products from various brands on store shelves or in an eCommerce shop. Brand packaging that attracts attention and engages interest…
How to define product marketing How do marketers define product marketing? That looks like an easy question about a standard job. Still, many people will offer different answers, and few can provide a succinct definition. For example, many descriptions center…
Sometimes, authors do a fabulous job of developing characters, and readers feel like they understand a fictional person's attitudes, motivations, and actions. If they could encounter this person in real life, avid readers believe they know what the character would…
Many of today's hottest brands began by marketing directly to customers instead of seeking retail intermediaries. Fast-growing brands like Misfits Market, Smile Direct Club, and Allbirds have benefited from DTC marketing advantages, including lower overhead, strong customer relationships, and a…
We found out everything you wanted to know about the makes the Rocket City so great to live in from the people that call it home. Download our Huntsville, AL Research Report to review all of the details.
We found out everything you wanted to know about the makes the Valley of the Sun so great to live in from the people that call it home. Download our Phoenix, AZ Research Report to review all of the details.
A distinctive brand asset has two characteristics—it must be ‘unique’ in that it only evokes the one brand, and it must be ‘famous’, meaning that everyone who sees it, thinks only of that brand. Of these two, uniqueness is most…
We found out everything you wanted to know about what makes one of the great basin cities an amazing place to live.
We found out everything you wanted to know about the makes the Rocket City so great to live in from the people that call it home. Download our Huntsville, AL Research Report to review all of the details.
Brand storytelling can connect with and entertain viewers and evoke empathy. Most importantly, they encourage people to discuss both the advertisements and the brand the next day at work and sometimes, long after the audience forgets the details of the game.
Bigeye, a strategy-led, full-service creative agency building brands for clients globally, has announced the promotion of Adrian Tennant to Chief Strategy Officer as part of a long-term planning initiative.
Regardless of the size of your organization, as a brand manager or marketer, you’ve likely had to make some difficult choices in the face of constantly evolving consumer behaviors and elevated expectations during the pandemic. E-commerce adoption and price inflation have both grown exponentially, while supply chain issues continue to be a persistent headache for brands, negatively impacting revenues and endangering long-term growth. In this guide, we'll explain how combining datasets can answer questions about your brand’s health.
We found out everything you wanted to know about the makes the Rocket City so great to live in from the people that call it home. Download our Huntsville, AL Research Report to review all of the details.
A couple of years ago, marketers assumed innovation within the digital landscape had started to mature and slow. Cue the disruption of the global pandemic and the way retailers needed to pivot to adapt to rapidly changing behavior. Vaccines now offer some relief, and most economic sectors appear to have started healing. At the same time, innovative tech keeps surprising the market, plus some changes to consumer preferences seem permanent.
We found out everything you wanted to know about the makes the Nation's Capital so great to live in from the people that call it home. Download our Washington, D.C. Research Report to review all of the details.
We found out everything you wanted to know about the makes the Nation's Capital so great to live in from the people that call it home. Download our Washington, D.C. Research Report to review all of the details.
A couple of years ago, marketers assumed innovation within the digital landscape had started to mature and slow. Cue the disruption of the global pandemic and the way retailers needed to pivot to adapt to rapidly changing behavior. Vaccines now offer some relief, and most economic sectors appear to have started healing. At the same time, innovative tech keeps surprising the market, plus some changes to consumer preferences seem permanent.
Most retailers rely on the holiday season to bring in peak sales numbers. This year, supply chain problems, invigorated consumer demand, and new shopping behaviors have already impacted holiday shopping. With Black Friday and Cyber Monday coming up, online and offline retail outlets will experience a challenging holiday sales season this year. Find out what to expect for 2021 holiday shopping and how to turn this gift-buying period into the merriest holiday sales season yet.
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In Retail Disrupted: What Shoppers Want from Brands Today, we uncover insights about how consumers prefer to shop in 2021.
As a consumer insights agency, we employ a number of quantitative and qualitative research methods to help our clients make data-driven decisions. We find that DTC and CPG brands often fail to spend much time researching product pricing. These businesses generally fall into two camps:
As a Shopify development agency, we develop and enhance Shopify eCommerce stores for our DTC clients. Plugins give us an efficient way to customize our clients' experiences and those of their customers. This customization translates into increased revenue and efficiency, equaling greater profits.
Even as an experienced brand marketing agency, we still suffer from nightmares of designing a logo so scary that it frightens away customers. Still, we make it a habit to study both wizards and trolls in order to benefit from experience and broaden our perspective.
According to a recent BigCommerce analysis, product description pages stand out as the most critical parts of an eCommerce website. They emphasized the fact that designers need to consider their product pages from multiple perspectives:
Pew Research classified people born between 1997 and 2012 as members of Generation Z. Some definitions of this generation vary by a year or two, but this one appears common. Mostly, marketers have only begun to consider the distinct values and buying habits of these young people, and some still lump them in with Millennials.
This article is part of #TheBigeyeLens series exploring the future of consumer behavior, purchasing decisions, and marketing trends. We’ll be talking about DTC Design Trends that are taking over.
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The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.
The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.
Call it Retro Futurism, Mid-Century Modern, or California Modern. Picture the clean lines, bold colors, and mixed materials in the buildings and furnishings of an Eishler house or even The Jetson's home in the fictional Skypad Apartments. See how Walt Disney imagined the future with Tomorrowland, a park opened in 1955.
Most marketers already understand that growing consumer concerns over data privacy have prompted new regulations. Now, the issue has even sparked device updates from manufacturers. Beyond regulations, these companies want to satisfy their customers by offering additional privacy protection. This has an effect on your integrated digital campaigns in more ways than one.
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Americans first learned to love watching TV way back in the 1950s, and some folks still refer to that time as the Golden Age of TV. Even during today's digital age, people still spend a lot of time watching dramas, comedies, documentaries, the news, and other kinds of TV shows. At least, Nielson recently reported that the average U.S. adult consumes over five hours of video content every day.
in Ramb. “Our new website showcases how we’re uniquely positioned to completely understand the customer’s changing needs and produce the results our clients trust us to deliver.”
Brand loyalty is more important than ever. The eCommerce boom during the pandemic provided digital businesses with an opportunity to engage with a much larger population of online customers. According to Digital Commerce 360, eCommerce increased by 32 percent during 2020…
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Looking back, online sales have enjoyed steady gains for the past three decades. Most recently, the pandemic sparked unprecedented growth during 2020. Last year, eCommerce marketing rose to account for 18 percent of worldwide sales. This news should excite online…
Why invest in brand naming? As highlighted in an earlier Bigeye article about the art and science of business naming, investing some resources and effort into brand naming can support a positive business image and forge emotional connections with potential…
Podcasts have exploded in popularity. In turn, almost every content marketing agency has explored the power of this audio-only format to engage audiences. As a next step, imagine combining an audio podcast with the conversational ability of a traditional social…
Basic marketing analytics shows visits and conversions at the point of sale. At the same time, only tracking sales conversions offers limited insight into the performance of overall ad spend. Clear marketing attribution can fill in the blanks. For instance,…
We found out everything you wanted to know about the makes the City of Brotherly Love so great to live in from the people that call it home. Download our Philadelphia, Pennsylvania to review all of the details. Philadelphia, PA:…
To engage the notoriously short attention span of internet users, even older brands have recently introduced modern, streamlined versions of earlier logos. Flat logo design refers to the popular trend of using two-dimensional, two-color branding images that don't contain realistic…
Living everything you wanted to know about the makes the Cigar City so great to live in from the people that call it home. Download our Tampa, Florida to review all of the details. Tampa, FL: Fast Facts Tampa is…
A report by Bigeye, an Audience-Focused, Creative-Driven, Full-Service Advertising Agency devoted to creating CBD marketing campaigns that drive conversions. The Quick-Takes Millennial women are the most avid CBD fans — and they desire products formulated and sold in a certain…
In this webinar, Bigeye Senior Strategist Dana Cassell explores exercises and marketing strategies for brands to successfully position their companies in in a world of unprecedented times. 2020 uncovered new challenges for marketers that we have never encountered before. The…
Along with eCommerce, social commerce has experienced a book with social sites adding more eCommerce and eCommerce adding more social selling. Lots of people think of shopping as a social activity. Even before the internet, friends and family influenced buying…
Boost Amazon marketing sales with optimized product listings, display ads, reviews, and Amazon promotions, and great products. Competition from large retail chains and online sellers forced many Main Street businesses to struggle. Social distancing measures and changing consumer habits especially…
Adapting experiential marketing to coronavirus and digital competition through in-person, design, or virtual events to grow brands and markets. Sometimes called engagement or event marketing, experiential marketing offers an almost unrivaled chance to help meet such diverse marketing goals as increasing brand…
Build a customer- and growth-focused eCommerce email strategy to attract, retain, and satisfy customers by relying on accessible eCommerce tools. In addition to causing dozens of other disruptions, the pandemic drastically changed the way most consumers shop. In particular, people…
Living everything you wanted to know about the makes the Queen City so great to live in from the people that call it home. Download our Charlotte, North Carolina Report to review all of the details. Charlotte, NC: Fast Facts…
Once very rare and now more common, DTC companies can still deepen their connection to customers with sustainable packaging design. Warc, a marketing insights platform company, says that direct-to-consumer businesses have generated plenty of market disruption in the past few years.…
Learn everything you wanted to know about what makes Music City so great to live in from the people that call it home. Download our Nashville, Tennessee Report to review all of the details. Introduction The capital city of Tennessee,…
A brand positioning strategy will increase brand value by creating a positive impression of the company's products in consumer's minds. Brand positioning refers to creating a good impression of your company in the minds of consumers. Done right, people should…
Live chat can improve multifamily marketing conversions by offering prospects speed, convenience, and a more comfortable way to communicate. Marketing for property developers has evolved considerably in the past few years. In particular, one innovation holds immense promise to improve…
See how the best branding agencies view some examples of both great and terrible brand development work for sports teams and athletics. A good brand design agency understands the importance of brand development for sports teams. A team's brand provides…
More than just web analytics, marketing analytics provides true insight into customer behavior across all sales and advertising channels. HubSpot mentioned that measuring marketing advertising effectiveness still challenges marketers today. Even though anybody with a website can turn to such established…
Recently, more people have suffered from mental health issues; the right digital strategy can help mental health and telehealth marketing help more patients. In the United States, past studies have suggested that almost 20 percent of adults coped with some…
In an age of aggressive fintech marketing and consumer uncertainly, banks need to work harder to deliver innovative solutions and marketing messages. Tight budgets, changing consumer behavior, disrupted markets, and fierce competition from aggressive fintech marketing companies forced rapid transformation…
An environmental branding agency turns physical space into a positive experience for customers and employees, thus enhancing experience and connections. Discussions about branding tend to focus upon the graphics, colors, and fonts used in packaging and advertising. After all, these…
In 2021, top advertising agencies should encourage clients to remain agile, put customers and employees first, value trust, and get creative. A Deloitte Insights paper prefaced its own vision for 2021 marketing trends by first recounting some history. They observed that…
The perfect call to action should enhance the website's marketing message, tell people exactly what they'll get, and prompt them to take the desired action. After spending a tremendous amount of time researching audiences, designing a user interface, and planning…
In an age of complex, multi-channel marketing, conversion rate optimization can offer quick ROI improvements without a large investment. Online sellers generally think of their shopping cart as the bottom of their sales funnel. The problem is, according to information gathered…
Advertising is all about making a product or service known and this service is usually accomplished by the individual himself or by a marketing agency. Having the passion and creative talent to build and manage an advertising agency is one…
ORLANDO, FL (October 18, 2019) – Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has added industry veteran Adrian Tennant to its executive team as Vice President, Insights. Before joining Bigeye, Tennant served as Vice President / Director of Digital…
What is the fold? This is a reference to the upper half, or above the fold, of the front page of a newspaper which is considered to be premium space. It’s also commonly used to describe the area you see…
For those who saw The Devil Wears Prada (c’mon boys, you know you loved it), believe Miranda Priestly when she tells Andy: “That sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually Cerulean … That blue…
If 2010 was up for a marketing superlative, it would definitely be voted “Most Likely to Succeed.” This past year, we saw the launch of the iPad, the expansion of the Facebook “Like” button to other popular websites and the…
In traditional advertising, the advertising campaign is usually limited to particular geographical regions or spaces. With the internet, the scope seems to be endless and a greater potential of becoming a global brand. If you are able to handle goods…
Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network…
Advertising is one of the earliest concepts of human economic activity. This has developed with the coming of every new technology and continues to grow each day. Drawings, printing, telephone, television and more recently the internet and social media marketing…
According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company. To…
The internet plays a great role in the information transfer today and one of the major ways through which information is shared is through websites. There are many different kinds of websites, some just for information, some for games and…
If you hit a search term and come up with websites dealing with the same subject, it is certain that some will attract your attention than others, even when they may all carry the same content. If you are a…
The average person has five social media accounts, and if we told you how much time they spent on each one, you probably wouldn’t believe us. It’s time to create some unique methods for reaching new customers that your company…
Social media is generally used to describe interactive communication and dialogue that is common to the internet today. This is sometimes referred to as web 2.0 and at the heart of this is what is known as user generated content.…
