Insights

CPG Marketing

Oct 4, 2026

A CPG marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, retail media, creators and AI search.

CPG Marketing

Oct 4, 2026

A CPG marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, retail media, creators and AI search.

Food & Beverage

Oct 4, 2026

A food and beverage marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, GLP-1 and retail media.

Food & Beverage

Oct 4, 2026

A food and beverage marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, GLP-1 and retail media.

CPG Marketing

Oct 4, 2026

A CPG marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, retail media, creators and AI search.

Food & Beverage

Oct 4, 2026

A food and beverage marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, GLP-1 and retail media.

Branding & Creative

Sep 24, 2026

Brand architecture guide comparing masterbrand, endorsed, and house of brands to cut wasted spend and sharpen buyer choice.

Three plinths comparing brand structures: one tall white block, a group of matching blocks, and a mix of different blocks

Pet Industry

Sep 22, 2026

Pet influencer marketing works when brands buy intent, not reach. Small vet, training and breed creators plus reusable UGC are what drive sales.

Phone showing pet creator videos next to a jar of daily probiotic chews and a green pet tracker

Pet Industry

Sep 22, 2026

Pet influencer marketing works when brands buy intent, not reach. Small vet, training and breed creators plus reusable UGC are what drive sales.

Phone showing pet creator videos next to a jar of daily probiotic chews and a green pet tracker

Pet Industry

Sep 22, 2026

Pet influencer marketing works when brands buy intent, not reach. Small vet, training and breed creators plus reusable UGC are what drive sales.

Phone showing pet creator videos next to a jar of daily probiotic chews and a green pet tracker

Pet Industry

Sep 16, 2026

Month three is the real test for pet subscription retention: early shipments cause churn - fix cadence and dose education, not discounts.

Three kraft subscription boxes labeled Box 1 to Box 3 beside a jar of pet food and a calendar with a reorder date circled

Pet Industry

Sep 16, 2026

Month three is the real test for pet subscription retention: early shipments cause churn - fix cadence and dose education, not discounts.

Three kraft subscription boxes labeled Box 1 to Box 3 beside a jar of pet food and a calendar with a reorder date circled

Pet Industry

Sep 14, 2026

Optimize Chewy product pages for Autoship, clean attributes, and image-led trust to boost conversions and repeat revenue.

Phone showing a Chewy product page for dry dog food with Autoship toggled on

Pet Industry

Sep 14, 2026

Optimize Chewy product pages for Autoship, clean attributes, and image-led trust to boost conversions and repeat revenue.

Phone showing a Chewy product page for dry dog food with Autoship toggled on

Pet Industry

Sep 13, 2026

Amazon PPC for pet brands: separate intent, set bids by margin & reorder value, and stop wasted spend with a 90‑day audit.

Pet food bag, rope toy and supplement bottle in clear trays beside a calculator and a three-month desk calendar

Pet Industry

Sep 13, 2026

Amazon PPC for pet brands: separate intent, set bids by margin & reorder value, and stop wasted spend with a 90‑day audit.

Pet food bag, rope toy and supplement bottle in clear trays beside a calculator and a three-month desk calendar

Featured

Featured

Featured

In Clear Focus Podcast

In Clear Focus Podcast

In Clear Focus Podcast

Podcast cover art for In Clear Focus episode Customer Passion

Duration

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29:19

Guest Steven Van Belleghem discusses his new book, "Customer Passion: 101 Ways to Meet Customer Expectations and Stand Out" to help boost brand loyalty.

Podcast cover art for In Clear Focus episode Culture Stores

Duration

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29:19

Ibrahim and Koral Ibrahim, co-authors of "Culture Stores: Redefining the Shopping Space Through Connection to Community," explore the future of physical retail.

Oct 13, 2026

Podcast cover art for In Clear Focus episode The Tangible Brand

Duration

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29:55

IN CLEAR FOCUS: Guest Betsy Davis of Sandy Alexander explores how phygital media unites print and digital to boost brand engagement and consumer response.

Podcast cover art for In Clear Focus episode Earned Media and AI Visibility

AI SEO & GEO

Sep 21, 2026

Brett Farmiloe, CEO of Featured, on earned media and AI visibility: why Featured acquired HARO and why human-written pitches win coverage.

Duration

/

26:55

Podcast cover art for In Clear Focus episode AI Strategy for Sales and Marketing

Business Growth

Sep 15, 2026

Katie King, CEO of AI in Business, on the second edition of AI Strategy for Sales and Marketing: moving from AI experiments to scaled change.

Duration

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29:59

Podcast cover art for In Clear Focus episode Retail Architecture As Brand Strategy

Branding & Creative

Sep 8, 2026

Architect Alexander Josephson, co-founder of PARTISANS, on retail architecture as brand strategy and treating physical space as brand infrastructure.

Duration

/

29:08

Podcast cover art for In Clear Focus episode The Digital Shelf, Tested

Business Growth

Sep 1, 2026

Daniela Bolzmann, founder of Mindful Goods, on the digital shelf: how Amazon split testing, A+ Content and image tweaks close the say-do gap.

Duration

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31:55

Get Optics Delivered Monthly. Marketing Strategy and Consumer Insights for Leaders.

Get Optics Delivered Monthly. Marketing Strategy and Consumer Insights for Leaders.

Get Optics Delivered Monthly. Marketing Strategy and Consumer Insights for Leaders.

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

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© 2026 Bigeye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 Bigeye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 Bigeye